2017 CRM Excellence Award


Miami, FL (July, 2017) — Fenero announced today that TMC, a global, integrated media company, has named Fenero Flow as a recipient of the 2017 CRM Excellence Award, presented by CUSTOMER magazine.

Fenero Flow gives campaign administrators the ability to create logic-based, dynamic scripts and surveys for handling customer interactions. The feature comprises an easy-to-use drag and drop script designer to add logical branching, with predefined controls for conditions; navigation; actions; images; text fields, and more. Fenero Flow dynamically populates variables in interaction scripts such as the caller’s name and phone number for more personalized agent responses. Fully integrated within the Fenero cloud-based contact center platform, Flow provides agents with all the information they need in one place to support each customer interaction from start to finish.

“The 18th Annual CRM Excellence Award honors Fenero for being a true CRM partner to its customers and clients,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. “Fenero has demonstrated to the editors of CUSTOMER magazine that Fenero Flow improved the processes of their clients’ businesses by streamlining and facilitating the flow of information,” added Tehrani.

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.

The 2017 CRM Excellence Award winners are highlighted in the June 2017 issue of CUSTOMER magazine.